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Top 6 Customer Experience Articles for 2013 on Flooring The Consumer
How much do you think about the customer experience you've created? Not just the one you offer via your store or showroom or office, but also the one you offer online. Is it one that expresses to your...
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Gazing into the Future of the Customer Experience: 11 Observations
So, what's ahead for the customer experience? Having just participated in a thought-provoking conversation on SAP Radio's Coffee Break with Game Changers on customer loyalty and retail, I feel an...
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What Great Brands Do By Denise Lee Yohn
Have you wondered what great brands - such as Amazon, Starbucks, Apple, IBM and Zappos - do to consistently stand out in the marketplace?The answer can be found in Denise Lee Yohn's compelling new book...
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Retail Experience POV: What Does Your Brand Stand For?
I like to focus on the retail experience because it represents the ultimate opportunity to bring together the visual, service, relationship, product, logistical, creative elements and more available to...
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What Great Brands Do With Mission Statements: 8 Examples
What's your opinion of mission statements? Do you use them or ignore them completely? Would you think differently if you saw what great brands do with mission statements?
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How Digital-Physical Mashups Affect Inbound Marketing and Retail
Do you believe that digital businesses will wipe out physical ones? If yes, you won't be too interested in digital-physical mashups and how they affect inbound marketing and retail. If no, read on!The...
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Digital Marketing Brings Your Business To Life!
Wondering how to breathe new life into your store or business? One solution is through digital marketing so your business can come alive for those who start their purchase journey online. Here are my...
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Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015
Have you noticed how connecting with customers has gotten more challenging? Gone are the days when brands called the shots, considering themselves the only experts. Consumers rule. Not only do they...
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How Location Makes For Great Customer Experience: David R. Bell at #BRITEConf
Whether you are a physical retailer or an ecommerce based one, location matters. That's according to David R. Bell from Wharton, author of Location is (still) everything: why the real world matters...
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Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf
When's the last time you visited the Met - virtually or in person? There are social media marketing lessons to be learned from those interactions as Sree Sreenivasan shared during #BRITEconf...
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Does Your Customer Experience Express Love and Thoughtfulness?
When you're in a relationship, thoughtfulness indicates that love's involved. Assuming you love your customers, how does your customer experience express that love and thoughtfulness?A Thoughtful...
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Steve Rubel Talks Inbound Content Challenges at #INBOUND15
Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.As he...
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How Great Brand Building Creates Extraordinary Experiences
If you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you're in luck.Brand building expert Denise Lee Yohn has released her second book...
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StoryTelling The Business Way With Ron Ploof
I need to share a business story with you about storytelling the business way. It starts out this way...Once upon a time, there was a really gifted storyteller. His name was Ron Ploof. Every day he...
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How To Write A Persuasive Email
A persuasive email is akin to the holy grail for marketers. It's one that will get opened, and read, and possibly even acted on. It's impossible to resist. So, what goes into writing that truly...
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Is Your Customer Experience Driven To Delight the Mercedes-Benz Way?
Is your customer experience driven to delight customers the Mercedes-Benz way? In other words, is every aspect of your organization built around your customers?In Driven to Delight, author Joseph...
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Tallying Up 7 Persuasive Content Marketing Resources
Have you noticed references to #persuasion around you? I have and decided on tallying up several of these resources to become more attuned to persuasive content marketing.Consider this a reference of...
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How Visual is Your Online Customer Experience?
Have you noticed how intensely visual the online customer experience has become?From idea books on Houzz,to Pinterest, Instagram, Facebook's timeline format, and YouTube's art channel guidelines and...
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How Valuable Is Social Networking for Business?
Back in 2012, Jon Trivers and I engaged in a public debate in Floor Covering Weekly about the value of social networking for business. As you might imagine, Jon declared that networks such as Facebook...
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Customer Satisfaction: Do You Assume or Have you Asked?
How satisfied are your customers? Do you know or, do you simply assume that customer satisfaction with you is high? Does it surprise you to learn that true experts ask?
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